국내 배드민턴 라켓브랜드 활성화 방안

초록

This study aims to analyze aspects to be improved regarding th ecurrent condition of domestic badminton racket brands and to seek ways of invigorating them. To this edn, a survey was conducted among badminton club members in Gyeonggi and Incheon. The questionnaire include s open questions on why they would use certain rack brands. The result has been examined in a way of inductive analysis, and as a result, the following conclusions have been made regarding ways of invigorating dometsic badminton racket brands. First, rackets of low prices and high performance need to be developed by adopting various technologies and consistent efforts for research and development. Second, active support i sessential for elementary/middle/high schools as well as business badminton teams. Third, various marketing activities need to be conducted for domestic badminton racket brands. and Fourth, there should be a custome rservice system for domestic badminton racket brands

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