사회정체성이론, 조직동일시, 그리고 팀동일시: 개념적 연결고리에 대한 고찰

초록

The purpose of the study was to review the theoretical background of team identification, which has been one of the most frequently used variable in sport consumer studies. Although team identification has been frequently used in sport consumer studies, its origination and conceptual nature has never been reviewed enough. Many empirical studies of team identification indicated that team identification came from social identity theory and organizational identification, few studies have grounded their studies on social identity theory and organizational identification. Thus, the current study reviewed the link between social identity theory and organizational identification and applied the tenets of social identity theory and organizational identification to team identification.

키워드