지역 문화자원의 속성이 관광객의 재방문 의도에 미치는 영향- 강원도 영월군을 중심으로

초록

This study analyzed the effect of the attributes of local cultural resources (space environment, uniqueness, historicality, walking stability, and culturality) on the intention to revisit, focusing on the case of Yeongwol-gun, Gangwon-do, a region at risk of local extinction. Although Yeongwol-gun has abundant historical, ecological, and cultural resources, it is attracting attention as a representative local extinction crisis area, so through this study, we sought to derive a direction to respond to local extinction. As a result of the study, it was found that spatial environment, uniqueness, walking stability, and culturality had a significant effect on the intention to revisit, but historicality did not. In the verification of the moderating effect, it was confirmed that the relationship between the attributes of cultural resources and the intention to revisit had a significant effect on the relationship between uniqueness and gender, spatial environment and age, uniqueness and age, and historicality and age, and the significance of income and the number of visits was not verified. The results of this study can be used as basic data to develop unique local cultural contents by utilizing various and abundant cultural resources possessed by the region in order to prepare countermeasures against local extinction, and use them as policy and practical data for revitalizing the local economy.

키워드