기술창업기업 CEO의 혁신지향성이 전략지향성과 학습지향성에 미치는 영향

초록

This paper explored the new product performance between innovativeness, strategic orientation and learning orientation in technical entrepreneurship business' CEO. First, this study investigated how innovativeness affected strategic orientation(customer orientation, competitor orientation, technology orientation), and then analyzed how strategic orientation(customer orientation, competitor orientation, technology orientation) influenced learning orientation. Last, how learning orientation affected new product development performance and business performance. We administerd a survey with 138 technical entrepreneurship business' CEOs located in the Seoul, Gyeonggi, Gyeongnam area. The analysis results indicate that innovativeness affects strategic orientation. According to the analysis, customer orientation, technology orientation also affect learning orientation, and learning orientation affect new product performance and performance. This study shows the casual relationship between variables including innovativeness, strategic orientation, learning orientation, new product performance and business performance. In particular, this finding confirms that innovativeness affects strategic orientation.

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