혁신저항의 조절효과를 중심으로 한 스마트워치의 수용 요인에 대한 탐구

초록

This study investigates factors affecting technology adoption of smart watches. The focus has been given to the moderating role of innovation resistance in the acceptance of smart watches. Results show that subjective norm exerted positive influence to image and intention to use. Image, compatibility, and extrinsic motivation significantly affected the perceived usefulness. Self-efficacy and innovativeness gave positive impacts whereas subjective norm negative impacts on the perceived ease of use. Innovation resistance was found to moderate the influence of the perceived ease use on intention to use. These results indicate that the inconsistent impact of the ease of use on intention to use may be explained by the moderating role of innovation resistance.

키워드