영업사원의 성취목표지향성이 학습전이에 미치는 영향: 창의적 자기효능감의 매개효과

초록

Achievement goal orientation enables learners to be motivated toward the learning tasks and thus affect learning achievements and learning transfer. Previous studies report that mediating variables are existed between achievement goals. However, few studies have examined the role of the creative self-efficacy as a mediating variable. The purpose of this study was to examine the relations between achievement goal orientation type, creative self-efficacy, and learning transfer. A survey was conducted with 280 IT salespersons working in large companies that over 1,000 full-time employees are employed and the sales amounting are over one trillion won. A total of 229 questionnaires were finally used for the data analysis. The three-stage mediated regression results showed that achievement goal orientation significantly affected learning transfer, with learning approach- and performance approach- goal orientation positively affecting learning transfer. second, creative self-efficacy significantly affected learning transfer. Third, achievement goal orientation significantly affected creative self-efficacy, with learning approach- and performance approach- goal orientation positively affecting creative self-efficacy. Fourth, creative self-efficacy partially mediated the relations between achievement goal orientation and learning transfer.

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