실감미디어 창업시뮬레이션 프로그램의 핵심 기능 모델링과 MVP 설계에 관한 연구

초록

This study aims to enhance the quality of entrepreneurship education by identifying the core functions of an immersive media?based entrepreneurship simulation program and developing a stage-specific learning model and a minimum viable product (MVP). A three-round Delphi survey was conducted with 14 experts from academia and industry to reach consensus on key educational and technological functions of immersive entrepreneurship learning. The results revealed six major functions?storytelling and UX design, AI-based feedback, market validation simulation, pitching and investment attraction, case-based decision-making, and idea refinement?highlighting the central role of interactivity and immersion in immersive entrepreneurship education. The consensus outcomes were then structured using the nine blocks of the Lean Canvas to establish a systematic flow of problem?hypothesis?validation. Based on this framework, a Unity-based VR MVP was developed, implementing a six-stage learning model comprising idea development, market analysis, BMC design, marketing strategy, IR pitching, and investor feedback. The MVP features a storytelling-driven UX that visualizes learners’ decisions and outcomes, with automated feedback reports generated according to investor types and evaluation criteria. As a result, learners were able to validate market hypotheses within virtual scenarios, refine their business models through the BMC, and redesign strategies based on simulation metrics. This study demonstrates that immersive media can serve as an effective pedagogical tool to enhance engagement and practical competence in entrepreneurship education, offering a concrete model for universities and entrepreneurship support institutions to design experiential, practice-oriented learning programs.

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