비즈니스 모델 영역 평가에 따른 빅데이터 도입 전략 모형

초록

Due to the highly competitive situations, organizations are required more and moreto assess continuously internal decision making process and align them with strategies. Thebig data platform can be a solution to such requirements. Especially with the fourth industrialrevolution, new opportunities from big data analytics can be increased through the platformwhere the decision making components such as data, business intelligence and business rulesare integrated. In this paper we first define evaluation criteria for competence level of organization. Then we define stages of big data readiness for each competence level. And we analyzethe diffusion pattern with Rogers's diffusion model. The simulation results shows that bigdata diffusion is influenced in early stage by internal situation, however as time progressesthe diffusion pattern is more influenced by external situation. The results of this study can beused to design big data adoption policy and to evaluate the competence status and businessprocess.

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