이라크 파병이 ‘한국이미지’에 미친 영향에 관한 연구 - 중동지역 5개국을 중심으로

초록

This study explored whether the dispatch of Korean troops to Iraq had detrimental influences on image of Korea. In addition, the study examined whether the attitudes of Arab media in dealing with Korea- related issues played an important role in shaping Arab people's attitude toward Korea and image of Korea. Data collected at the 5 Arab countries(Egypt, Iraq, Lebanon, Jordan, & Arab Emirate) from June 2005 to August 2005. The results showed that the respondents of the countries, especially the ones of Arab Emirate, had a good impression on image of Korea. The comparative analysis of South Korea, Japan, China, and North Korea on image of country was conducted. The results revealed that Japan had the best image, and China had the second best image. The image of South Korea was recognized at the third place. The Arab respondents, who thought that Korea sent their troops to Iraq for getting any kinds of profits in relations to America, showed lower scores on image of Korea. Although Arab media didn't cover Korea-related news much, the Arab respondents' perception toward the attitude of the Arab media in dealing with Korea-related issues and image of Korea had a positive correlation. The third person effects was also identified. Findings are discussed in relations to third person effect theory, public relations and image of country.

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