마이데이터(My Data) 경험 유무 및 인구통계학 특성에 따른 마이 스포츠 데이터(My Sports Data) 제공의도와 개인정보 위험 인식 차이 분석

초록

This study examined differences in My Sports Data Disclosure intention and perceived privacy and security risks according to prior MyData experience and demographic characteristics. A total of 854 adults aged 20 to under 59 years participated in an online survey conducted from March 13 to March 22, 2024. Data were analyzed using SPSS 28.0 through frequency analysis, exploratory factor analysis, reliability analysis, independent-samples t-tests, and one-way ANOVA. The results showed that participants with prior MyData experience and prior experience disclosing physical activity information reported higher behavioral and physical data disclosure intentions than those without such experience. Significant differences were also found by gender in perceived privacy risk, by age in behavioral and physical data disclosure intentions and perceived security risk, and by educational level in behavioral data disclosure intention and perceived privacy risk. These findings suggest the need to provide initial data-use experiences, enhance security and trust, and offer differentiated guidance on personal information protection and data utilization.

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