ScholarWorks@중앙대학교

초록

Image is one of the most important advertising media. Thanks to the development of the Internet, technology has opened up a new medium for human life. In particular, the rapid development of online shopping market in China has built a broader trading platform for countless small and medium-sized enterprises. At the same time, in order to make the product information accepted by consumers more quickly and accurately, commercial film, as an important media for product and brand promotion, has been paid more attention by online shopping merchants. However, the traditional production procedure is complex and high-cost, which cannot meet the market demand. This paper summarizes the characteristics of commercial film and the elements of production. By analyzing the changes of media environment, the impact of such alterations on the dissemination of information is investigated. Combining with the case analysis of film production AI(Artificial Intelligence) — “Alibaba Wood”, we studied the influence of AI on traditional commercial film production and production characteristics, and then proposed a more efficient and cheaper production scheme. In the digital media environment of IoT and AI, the data-driven AI technology can make the production much easier. AI proposes a variety of solutions for different needs. In the era of artificial intelligence, the production of commercial film will be made with the help of designers, engineers and AI together. AI gives commercial film demanders greater power and more possibilities, which makes the creation popular.

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