상세 보기
자료 필터
자료유형
발행연도
1998 ~ 2026
1998 2026
키워드
언어
전체 70건 중 21번부터 30번까지의 결과를 표시합니다.
2015
Article
메시지 측면성과 경쟁 브랜드명시여부에 따른 비교광고의 효과: 인지욕구와 제품 유형의 조절효과를 중심으로
- 김요한 ;
- 이승은 ;
- 김정현
- 2015-01
- 한국광고홍보학보
- 한국광고홍보학회
2014
Article
Socio-demographic gaps in mobile use, causes, and consequences: a multi-group analysis of the mobile divide model
- Lee, Jong Hyuk ;
- Kim, Jung Hyun
- 2014-09
- Information Communication and Society
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2013
Article
Exploring the effect of personal traits on advertising combining TV and the QR code
- Kim, Junghyun ;
- Yu, Eun Ah
- 2013-07
- International Journal of Mobile Communications
- INDERSCIENCE ENTERPRISES LTD
Article
Does "Articulation' matter in sponsorship? The type of articulation and the degree of congruence as determinants of corporate sponsorship effects
- Na, Jeonghee ;
- Kim, Jung Hyun
- 2013-06
- Asian Journal of Communication
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Program Quality as a Determinant of Public Service Broadcasters’ Channel Brand Equity
- 김정현 ;
- 김은미 ;
- 이준웅
- 2013-05
- PR연구 (홍보학연구)
- 한국PR학회
Article
A Comparative Analysis of Ajzen’s TPB and Kuther’s Revised TPB in College Students’ Alcohol Consumption
- Jang, Ji Young ;
- Choi, Yang Ho ;
- Byon, Kevin K. ;
- Romadona ;
- Kim, Jung Hyun
- 2013-01
- 한국광고홍보학보
- 한국광고홍보학회
2012
Article
The Effects of Promotion Type on Persuasion: Moderating Role of Temporal Distance and Message Framing
- Kim, Yo-Han ;
- Yoon, Sungho ;
- Kim, Jung Hyun
- 2012-12
- 언론과학연구
- 한국지역언론학회