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자료 필터
자료유형
발행연도
2002 ~ 2026
2002 2026
키워드
언어
전체 80건 중 71번부터 80번까지의 결과를 표시합니다.
2005
Article
The Function of Individualism-Collectivism in the Choice of Information Sources for Product Purchase Decision-Making
- 2005-01
- 한국광고홍보학보
- 한국광고홍보학회
Article
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns
- Kim, Juran ;
- McMillan, Sally J. ;
- Hwang, Jang Sun
- 2005
- Journal of Interactive Advertising
- Taylor and Francis Ltd.
2004
Article
How Consumers Think About 'Interactive' Aspects of Web Advertising
- Hwang, Jang-Sun ;
- McMillan, Sally J.
- 2004-01
- Web Systems Design and Online Consumer Behavior
- IGI Global
2003
Article
Effects of structural and perceptual factors on attitudes toward the website
- McMillan, SJ ;
- Hwang, JS ;
- Lee, G
- 2003-12
- Journal of Advertising Research
- ADVERTISING RES FOUNDATION
Article
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy
- Hwang, Jang Sun ;
- McMillan, Sally J. ;
- Lee , Guiohk
- 2003
- Journal of Interactive Advertising
- Taylor and Francis Ltd.
2002
Article
How to manage the intensity of comparison in comparative advertising over time
- 2002
- International Journal of Advertising
- Holt, Rinehart and Winston
Article
Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
- McMilan, Sally J. ;
- Hwang, Jang Sun
- 2002
- Journal of Advertising
- M.E. Sharpe Inc.