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자료 필터
자료유형
발행연도
2013 ~ 2026
2013 2026
키워드
언어
전체 35건 중 31번부터 35번까지의 결과를 표시합니다.
2018
Article
The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
- Kim, Dong Hoo ;
- Yoo, Jinyoung Jinnie ;
- Lee, Wei-Na
- 2018
- Journal of Marketing Communications
- Routledge
Article
Brand Personality Usage in Crisis Communication in Facebook
- Han, Jiyoon (Karen) ;
- Sung, Yoon Hi ;
- Kim, Dong Hoo
- 2018
- Journal of Promotion Management
- Routledge
2017
Article
Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness
- Kim, Dong Hoo ;
- Seely, N.K. ;
- Jung, J.-H.
- 2017-05
- Computers in Human Behavior
- Elsevier Ltd
2016
Article
Are you on Timeline or News Feed? the roles of Facebook pages and construal level in increasing ad effectiveness
- Kim, D.H. ;
- Sung, Y.H. ;
- Lee, S.Y. ;
- Choi, D. ;
- Sung, Y.
- 2016-04
- Computers in Human Behavior
- Elsevier Ltd
2013
Article
Gucci versus old navy: Interplay of brand personality and regulatory focus in advertising persuasion
- Kim, D.H. ;
- Sung, Y.
- 2013-12
- Psychology and Marketing