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자료 필터
자료유형
발행연도
2013 ~ 2026
2013 2026
키워드
언어
전체 35건 중 21번부터 30번까지의 결과를 표시합니다.
2020
Article
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
- Sung, Y.H. ;
- Kim, D.H. ;
- Choi, D. ;
- Lee, S.Y.
- 2020-09
- Telematics and Informatics
- Elsevier Ltd
Article
“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention
- Song, D. ;
- Kim, D.H.
- 2020-08
- International Journal of Nonprofit and Voluntary Sector Marketing
- Wiley-Blackwell Publishing Ltd
Article
Distance matters: the effects of self-brand connections and construal levels on ad responses
- Lee, S.Y. ;
- Yoo, C.Y. ;
- Kim, D.H. ;
- Sung, Y.H.
- 2020
- International Journal of Advertising
- Taylor and Francis Ltd.
Article
Mobile payment service usage: U.S. consumers’ motivations and intentions
- Jung, J.-H. ;
- Kwon, E. ;
- Kim, D.H.
- 2020
- Computers in Human Behavior Reports
- Elsevier B.V.
2019
Article
Can brand experience shorten consumers' psychological distance toward the brand? The effect of brand experience on consumers' construallevel
- Kim, Dong Hoo ;
- Song, Doori
- 2019-05
- Journal of Brand Management
- PALGRAVE MACMILLAN LTD
Article
'How do you feel about a disease?' The effect of psychological distance towards a disease on health communication
- 2019-01
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Effects of Gay-Themed Advertising among Young Heterosexual Adults from US and South Korea
- Um, Namhyun ;
- Kim, Dong Hoo
- 2019-01
- SOCIAL SCIENCES-BASEL
- MDPI
Article
Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications
- Kim, D.H. ;
- Kim, S. ;
- Song, D.
- 2019
- Journal of Marketing Communications
- Routledge
Article
Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness
- Kim, Dong Hoo ;
- Sung, Yoon Hi ;
- Um, Nam-Hyun
- 2019
- Journal of Marketing Communications
- Routledge
2018
Article
"Where I come from' determines, "how I construe my future': the fit effect of culture, temporal distance, and construal level
- Kim, Dong Hoo ;
- Sung, Yongjun ;
- Drumwright, Minette
- 2018
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD