상세 보기
자료 필터
자료유형
발행연도
2011 ~ 2024
2011 2024
키워드
언어
전체 23건 중 21번부터 23번까지의 결과를 표시합니다.
2014
Article
The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising
- Yoon, Hye Jin ;
- Kim, Yeuseung
- 2014-10
- Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
What Makes People "Like" Comedic-Violence Advertisements? A Model for Predicting Attitude and Sharing Intention
- Kim, Yeuseung ;
- Yoon, Hye Jin
- 2014-06
- Journal of Advertising Research
- ADVERTISING RESEARCH FOUNDATION
2011
Article
Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
- Jeong, Yongick ;
- Kim, Yeuseung ;
- Zhao, Xinshu
- 2011
- International Journal of Advertising
- WORLD ADVERTISING RESEARCH CENTER