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자료유형
발행연도
2011 ~ 2024
2011 2024
키워드
언어
전체 23건 중 1번부터 10번까지의 결과를 표시합니다.
2024
Article
When Are Personalized Recommendations More Effective for Online Shoppers? The Effects of the Recommendation Source and Product Type
- 2024-12
- The International Journal of Advanced Smart Convergence
- 한국인터넷방송통신학회
2023
2022
Article
광고 콘텐츠 유형과 제품 관여도가 소셜 미디어 인피드 광고에 대한 태도에 미치는 영향
- Kim, Mikyoung ;
- Kim, Yeuseung
- 2022-03
- 광고연구
- 한국광고홍보학회
2021
Article
Certified corporate social responsibility? The current state of certified and decertified B Corps
- 2021-11
- Corporate Social Responsibility and Environmental Management
- WILEY
Article
Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification
- Lee, Sun Young ;
- Kim, Yeuseung ;
- Kim, Young
- 2021-09
- Journal of Business Research
- Elsevier Inc.
Article
Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform
- Kim, K. ;
- Kim, H.-S. ;
- Chung, M.-Y. ;
- Kim, Y.
- 2021-07-04
- Asian Journal of Communication
- Routledge
Article
What makes people engage in civic activism on social media?
- 2021-05-10
- Online Information Review
- EMERALD GROUP PUBLISHING LTD
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