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자료 필터
자료유형
발행연도
2004 ~ 2026
2004 2026
키워드
언어
전체 35건 중 11번부터 20번까지의 결과를 표시합니다.
2019
Article
Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students
- Lee, Mira ;
- Lee, Jieun ;
- Quilliam, Elizabeth
- 2019-01
- Journal of Consumer Marketing
- EMERALD GROUP PUBLISHING LTD
2017
Article
Brand-related user-generated content on social media: the roles of source and sponsorship
- Kim, Mikyoung ;
- Lee, Mira
- 2017-05
- Internet Research
- EMERALD GROUP PUBLISHING LTD
2015
Article
EFFECTS OF REVIEW CHARACTERISTICS AND CONSUMER REGULATORY FOCUS ON PERCEIVED REVIEW USEFULNESS
- Kim, Mikyoung ;
- Lee, Mira
- 2015-09
- Social Behavior and Personality
- SOC PERSONALITY RES INC
Article
Advergame playing motivations and effectiveness: A 'uses and gratifications' perspective
- Youn, S. ;
- Lee, M.
- 2015-03
- Advertising, Promotion, and New Media
- Taylor and Francis
2014
Article
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
- Paek, Hye-Jm ;
- Quilliam, Elizabeth Taylor ;
- Kim, Sookyong ;
- Weatherspoon, Lorraine J. ;
- Rifon, Nora J. ;
- ... Lee, Mira
- 2014
- Internet Research
- EMERALD GROUP PUBLISHING LIMITED
2013
Article
Corporate social responsibility effects on social network sites
- Jeong, Hyun Ju ;
- Paek, Hye-Jin ;
- Lee, Mira
- 2013-10
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
The Effect of Online Media Platforms on Joining Causes: The Impression Management Perspective
- Jeong, Hyun Ju ;
- Lee, Mira
- 2013-10
- Journal of Broadcasting and Electronic Media
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Consistency of Nutrition Recommendations for Foods Marketed to Children in the United States, 2009-2010
- Weatherspoon, Lorraine J. ;
- Quilliam, Elizabeth Taylor ;
- Paek, Hye-Jin ;
- Kim, Sookyong ;
- Venkatesh, Sumathi ;
- ... Lee, Mira ;
- 외 2명
- 2013-09
- Preventing Chronic Disease
- CENTERS DISEASE CONTROL
Article
Consumer reviews: reviewer avatar facial expression and review valence
- Lee, Mira ;
- Kim, Mikyoung ;
- Peng, Wei
- 2013-03-29
- Internet Research
- EMERALD GROUP PUBLISHING LIMITED