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자료 필터
자료유형
발행연도
2004 ~ 2026
2004 2026
키워드
언어
전체 35건 중 31번부터 35번까지의 결과를 표시합니다.
2009
Article
Effects of valence and extremity of eWOM on attitude toward the brand and website
- Lee, M. ;
- Rodgers, S. ;
- Kim, M.
- 2009
- Journal of Current Issues and Research in Advertising
Article
Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement
- Lee, M. ;
- Youn, S.
- 2009
- International Journal of Advertising
2008
Article
Leading national advertisers’ uses of advergames
- Lee, M. ;
- Youn, S.
- 2008
- Journal of Current Issues and Research in Advertising
2007
Article
Effects of product placement in on-line games on brand memory: A perspective of the limited-capacity model of attention
- Lee, M. ;
- Faber, R.J.
- 2007
- Journal of Advertising
2004
Article
Advertising and the consumer information environment online
- Faber, R.J. ;
- Lee, M. ;
- Nan, X.
- 2004-12
- American Behavioral Scientist