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자료 필터
자료유형
발행연도
2004 ~ 2026
2004 2026
키워드
언어
전체 35건 중 21번부터 30번까지의 결과를 표시합니다.
2013
Article
Effects of recommendation systems on consumer inferences of website motives and attitudes towards a website
- Jeong, Hyun Ju ;
- Lee, Mira
- 2013
- International Journal of Advertising
- WORLD ADVERTISING RESEARCH CENTER
2012
Article
Social Network Games Uncovered: Motivations and Their Attitudinal and Behavioral Outcomes
- Lee, Jieun ;
- Lee, Mira ;
- Choi, In Hyok
- 2012-12
- Cyberpsychology, Behavior, and Social Networking
- MARY ANN LIEBERT INC
2011
Article
Factors Influencing the Intention to Watch Online Video Advertising
- Lee, Joonghwa ;
- Lee, Mira
- 2011-10
- Cyberpsychology, Behavior, and Social Networking
- MARY ANN LIEBERT, INC
Article
The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames
- Quilliam, Elizabeth Taylor ;
- Lee, Mira ;
- Cole, Richard T. ;
- Kim, Mikyoung
- 2011-06
- Journal of Consumer Affairs
- WILEY-BLACKWELL
Article
The multidimensional nature and brand impact of user-generated ad parodies in social media
- Vanden Bergh, Bruce G. ;
- Lee, Mira ;
- Quilliam, Elizabeth T. ;
- Hove, Thomas
- 2011
- International Journal of Advertising
- WORLD ADVERTISING RESEARCH CENTER
2010
Article
The effects of a serious game on role-taking and willingness to help [Les effets d'un jeu sérieux sur la prise de rôle et la volonté d'aider]
- Peng, W. ;
- Lee, M. ;
- Heeter, C.
- 2010
- Journal of Communication
2009
Article
Psychological characteristics of internet dating service users: The effect of self-esteem, involvement, and sociability on the use of internet dating services
- Kim, M. ;
- Kwon, K.-N. ;
- Lee, M.
- 2009-07
- Cyberpsychology and Behavior
Article
The determinants of online security concerns and their influence on e-transactions
- Youn, S. ;
- Lee, M.
- 2009
- International Journal of Internet Marketing and Advertising
- Inderscience Enterprises Ltd.
Article
Playing with food: Content analysis of food advergames
- Lee, M. ;
- Choi, Y. ;
- Quilliam, E.T. ;
- Cole, R.T.
- 2009
- Journal of Consumer Affairs