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자료 필터
자료유형
발행연도
2006 ~ 2026
2006 2026
키워드
언어
전체 40건 중 31번부터 40번까지의 결과를 표시합니다.
2011
Article
Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
- Marshall, Roger ;
- Huan, Tzung-Cheng (T. C.) ;
- Xu, Yingzi ;
- Nam, Inwoo
- 2011-08
- Journal of Business Research
- ELSEVIER SCIENCE INC
2010
Article
The Effects of Competition on Referral Alliances of Professional Service Firms
- Nam, Inwoo ;
- Gruca, Thomas S. ;
- Tracy, Roger
- 2010-01
- Organization Science
- INFORMS
2009
Article
Retail Perception Differences in Two Collectivist Culture: Kiasu Versus Ubuntu
- Nam, Inwoo ;
- Klemz, Bruce R. ;
- Boshoff, Christo ;
- Mazibuko, Noxolo-Eileen
- 2009
- Journal of Applied Business and Economics
- North American Business Press
2008
Article
Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience
- Rajah, Edwin ;
- Marshall, Roger ;
- Nam, Inwoo
- 2008-01
- ADVANCES IN CONSUMER RESEARCH
- ASSOC CONSUMER RESEARCH
2006